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BUSINESS GROWTH

DONE RIGHT.

CLEAR MARKETING STRATEGY.

ALIGNED OBJECTIVES.

REAL RESULTS. 

DRIVE PREDICTABLE GROWTH

Think of me as your senior growth partner: here to keep you focused, make marketing strategy clear, and turn your business goals into real pipeline

BUILD A SCALABLE PIPELINE

I help you get clear on who you’re targeting, what you’re saying, and how you’re saying it.

We’ll build a demand engine that converts and drives sustainable growth.

Your campaigns will reach the right decision makers, and your marketing and sales teams will be aligned.

SERVICES

PROPEL YOUR BUSINESS WITH CONFIDENCE

SERVICES:

CLARIFY

 

  • ICP & Buyer Persona

  • Brand positioning & messaging

  • GTM & full funnel strategy

BUILD & OPTIMISE

 

  • Demand generation

  • Messaging framework

  • SEO, Paid Search, Paid Social

  • Email nurture & drip campaigns

  • Content strategy

  • CRO & UX fixes

  • ABM

ALIGN & ENABLE

 

  • Marketing & sales funnel mapping

  • MQL/SQL definitions & lead scoring

  • Sales enablement materials (scripts, playbooks)

TRACK & IMPROVE

 

  • KPI & analytics dashboards

  • Campaign & funnel performance reviews

  • Strategic recommendations & optimisations

About
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HI, I'M YAEL

I’ve spent the last 17 years in performance marketing, I’ve helped Fortune 500 brands like American Express, Avalara, Allianz Trade and WPP agencies achieve triple digit growth. I’ve led big-picture strategies, scaled teams, and built campaigns that deliver real commercial results.

  • LinkedIn
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BRANDS I HELPED GROW, THROUGH AGENCIES & DIRECT WORK

American Express, Avalara, Allianz Trade, Compare the Market, RAC, Goldmiths, Reiss, Cara & The Sky, Nespresso, Game. 

© Propella Marketing 2025

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